Well, first i'll start by saying "Hey wussup, I'm REIDA i am the owner and the brains behind PRETTY PAYS. With the help & guidance of a few family & friends were making PRETTY PAYS large for 2018 & all of the years to come! I will continue with the fact that my brand is not shallow at all. PRETTY simply comes from within its skin deep, its confidence, its both inner & outer beauty and in my eyes, EVERY single PERSON on this earth is beautiful, each of us in our own way flaws and all because WE ALL HAVE FLAWS. I started announcing the slogan "Pretty Pays" a couple years back when i was about 20 years old (25 now) at the age of 20 i learned how "PRETTY" works. From then on, i always knew that i wanted to take this slogan with me whether it be in apparel, or a sort of "stage name" for me. But i always knew what i did want for SURE, & that was & still is, when ANYBODY hears PRETTY PAYS they know that the name REIDA is behind it. My brand is slowly growing & i would say that at this point its more with recognition, its more towards exactly what i wanted (for everybody to know that PRETTY PAYS comes from REIDA!) & i also am seeing growth in the business area!! YES! ....SO what exactly is PRETTY PAYS? loll ..its just my BRAND. Shhh...